The article aims to define the new problematic situations and the new “participants” in the generation of Thracian cultural and historical heritage, caused by the profound changes in the Bulgarian state and Bulgarian society in the late 20th and early 21st century. It traces the roots of the interest of the Bulgarian society to Antiquity, respectively to the Thracian antiquities, which awoke under the influence of the Renaissance ideas of the European West as early as the end of the 18th and the beginning of the 19th century. “Cultural-historical heritage” is a modern cultural construct and interpretive anthropological term, which is becoming today, among other things, a central tool in the analysis of the mechanisms of construction of national identities.